This poster is quite simple, yet very effective on what it is trying to advertise. It's very plain and simple, the use of dark colours also help with its simplicity. However, it also suggests alot about the film it is advertising. The title 'the ring' is very vauge but suggests 'horror' or 'thriller' because of its deformed shape which seems quite unnatural. It contrasts against the black background by using the colour white to make it stand out which makes you attracted to the title instead of the background. You can't really see what is in the background, it's also distorted for the purpose that you notice the title. This creates a tension because you actually don't know what is in the background (fear of the unknown?). This represents the genre of horror.
There are no clues to what the film is about. The only clue given is 'before you die you see the ring' this keeps the audience intrigued the only thing we know about the film is it could include death, and 'the ring' whatever that might be. Again, this is unknown. There is no major advertisement of the actors in the film either. This is going against the conventions of a film poster because most films use the actors names to intrigue the audience. The audience are not familiar with the actors so they have no idea what to expect. This is again like 'the fear of the unknown'.

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