Genre is a way of defining or categorising something. Its a term used for any category of literature or other forms of art culture, E.G music and in general something written or spoken, audial or visual. Genre is used effectively to make our lives easier. For example, if you go into a shop and want to buy a 'horror film' you would look for a sign which says 'horror' because this is the 'genre' of film. It is almost a way to control and categorise film or any other media text.
We can't put a specific meaning to the word genre because it means something different to everyone. Each genre follows it's own conventions. However, genres are fluid and not fixed and are always under constant renegotiation between media industry and audience.
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