Rise of the planet of the apes
Teaser Trailer -
Trailer -
Viral Video -
From the official website:
These are screenshots from the planet of the apes official website (http://www.apeswillrise.com/), where you can watch the official trailer, download images from the film, buy tickets, learn about the cast and makers of the film and watch trailers and videos. You can also 'like' their Facebook page and 'tweet' your views on the website/film via the website.
Reviews -
'Time' Richard Corliss:
Astounding triumph. This years finest action movie. Should slacken your jaw in amazement. A work of high, often thrilling popular art.
Wall Street Journal:
Judged, though, as the action extravaganza it means to be, Rise of the Planet of the Apes wins high marks for originality, and takes top honors for spectacle.
My own review -
I thought this film was amazing in terms of technology, (my friend thinking the ape costumes were so realistic meant I had the fun job of explaining performance capture technology) and was the first of the 'Planet of the apes' film not to be so dependent on makeup and costumes. I don't normally enjoy sci-fi films, but this was the best i've seen so far. It was also quite an emotional film and had a grown man in tears. It was the first film to star animals with human-like natures and qualities. The film met the conventions of a typical action/sci-fi film. For example, the scene where an Ape jumps onto a helicopter in mid-air is a typical action scene. Also, the lab scenes and the costumes the characters wear are very sci-fi related.
Marketing -
First the trailers tried to sell the movie on the premise of a monkey attacking a helicopter the first example of a primate battling an aircraft since Bruce Willis drove a police car into a chopper and lived to tell the tale. Then, Fox raised warning flags to full-mast by refusing to show Apes to critics until the last possible moment. August is historically the time of year when blockbuster fatigue sets in — and when Hollywood execs go on holiday. Thus, the doggiest days of the summer are usually the dumping grounds for your Final Destination 5s. And yet Fox found the sweet spot between cinema’s silliest season and its most murderous month. Apes was in the right place at exactly the right time. "I give credit to the guys who picked the release date, Early August gives you a much smaller summer window. But they had no competition for the weekend. Except for The Change-Up … right, no competition!"
Technology -
After years of playing CGI characters--Serkis was also the man behind the Rings series' Gollum--Serkis has become quite adept at explaining the technology behind his performances. WETA Digital's technology has evolved over the years to enable a few "firsts" for the new Apes film. Rings brought us the first fully emotive digital character, and Avatar marked the first time those characters could be rendered in real time for the director to see. But with Apes, for the first time, according to The Seven Sees, "the performance capture and live-action sequences [are filmed] at the same time." What's more, point out several outlets, it's the first time mo-cap has been sophisticated enough to confidently move outside, for massive exterior shoots beyond the tightly-controlled soundstage. As Serkis told Total Film, "Basically this film represents one of the first and biggest examples of having multiple [performance capture] actors on a live-action set.... The Golden Gate sequence must be a world record in terms of the size of the capture area."
