Friday, 6 April 2012
Research - Target Audience
This is an example of my target audience. She is an 18 year old student who enjoys parties, joining her friends at the cinema (to see horror movies) and likes to invite her friends to her house for 'film days'. She enjoys a good film and studies media so she has a lot to say on her views after watching a film.
She reads magazines so she would see my product in a shop or a library whilst studying for her exams (as she is a student). She also goes to the cinema a lot with her friends so she is likely to see my poster advertised around. Living in London, she would also see my poster advertised on buses and billboards around the city.
She is the perfect target audience for my products as she fits the age group, the products appeal to both male and females and she enjoys horror films.
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